This example shows how to manipulate the feed after it has been loaded by using the callback function. In this case, if the feed title is over 14 characters it is truncated and periods added to indicate the title is incomplete.
$(document).ready(function () { $('#test').rssfeed('http://feeds.reuters.com/reuters/oddlyEnoughNews',{},function(e) { $('h4 a',e).each(function(i) { var title = $(this).text(); if (title.length > 14) $(this).text(title.substring(0,14)+'...'); }); }); });